Dollaride Drivers App
New Product Design | iOS App
Overview
Dollaride driver mobile app provides users with an innovative, simple and functional platform that makes their community ride share routes more efficient and pleasant.
Case Summary
Product Designβs Vision & Goal
To redesign the native mobile application for Dollaride drivers that will accompany their existing riders application.
Discovered Opportunity
Discover a way to improve Dollaride driverβs transportation experience.
Solution & Outcome
A solution that improves the experience for a smoother, pleasant and time efficient route for the users.
Process Highlights
My Responsibilites
Product Designer
User research, Ideation workshop, Wire frames, UI designs, Design systems and User testing.
Project Timeline
3 Week Sprint
Client
Dollaride Mobility Startup
The Problem
Employees are frustrated with the current way their route process is as community transportation drivers. They lack important details regarding the efficiency of their driving routes and want to do their jobs better, so they can enjoy their experience.
Research & Analysis
What do we need to know about the drivers?
We need to identify exactly what the drivers need from the product we were tasked to design.
Due to driverβs having limited access to remote video, all interviews I conducted were by phone.
Approach
10 user Interviews
Participants
Users who are past drivers and/or currently work for Dollaride affiliates for NYC Community-driven transit companies.
Gender: Male
Age range: 35-66
Live in urban communities in New York City.
Driving work history: Over 10 years of experience.
Key Findings π
After conducting extensive research through user interviews, we identified the major barriers for drivers.
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The Driver's Needs
The driverβs would like to have current location update in real-time.
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The Driver's Goals
Drivers want to be able to identify their passengers ahead of time, notify passengers of their arrival, and know where their drop-off is located.
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The Driver's Pain Points
Drivers are not able to see how much they have earned. They want to be able to see their earnings and cash out from their application at any time.
Through research, we have concluded that this is our main user.
MAIN PAIN POINTS
Drivers are frustrated at the current process as transportation drivers.
When drivers are on their route, they do not have access to important details about their passengers and their destinations.
Drivers want to know who is in their van and their passengerβs destination before their stop and know how much theyβve earned for the day.
Exploring the Solution π‘
How might we help drivers identify their passengers and improve their pick-up and drop-off process while knowing how much they have earned for the day?
Designing to Solve for the Users Problem
The challenge for the team was to design a new product that would help users navigate appropriate routes and transport passengers efficiently and effectively through their interaction with the application.
The Competition
To compare hierarchy features of other rideshare and mobility apps dominating the market, we did a competitive/comparative analysis.
Feature Prioritization
Every design decision made by our team was supported by user research. By creating the priority matrix, it allowed us to stay focused through the ideation process efficiently.
Designing Process β Drivers App
We performed two rounds of design studio to determine how we can maximize our empathy for our users and solve for the problems they face as community transportation drivers.
The Solution
Based on our visual market and user research, we develop a new native mobile driversβ app for Dollaride.
SCREENS THAT SOLVES THE PROBLEM FOR THE DRIVER
π It allows users to access real time notifications to know where theyβre passengers are located and confirm passenger pick ups.
π It allows users to have access to knowing their passenger drop offs.
π Find their daily and weekly earning, and cash out earnings into their bank accounts.
Prototype Features
Onboarding Sign Up Page
Users are given access to sign up and create a profile and enter bank account information or log into their interface once they have set up their account.
Core Navigation Map and Features
Users want to be able to have real time access to their routes, their passengers pick up points and drop off points, and earnings.
Confirmation Passenger Pickup and Drop off
Users want to be able to know who their passengers are ahead of time, know how many passengers are on their vehicle and thier destinations and confirm their drop offs.
Earning & Cash Out Features
Users want to keep track how much money they made for the day and the week, and have the ability to cash out at the end of the day or week.
Designing for Usability
USER TESTING
Supplied with my clickable prototypes, I conducted two rounds of moderated user testing.
THE GOAL
Evaluate whether first-time user understand the app, and itβs core functions.
User testing 1:
3 tasks were given: confirm passenger pick up, identify the number of passengers that were in the drivers' vehicle, and confirm the next drop-off, find their earnings for the week, and cash out.
User testing 2:
During implementation, a 4th task was added for the user to test our additional design product features.
Sign up as a new member and input your personal information, and select your route details.
We wanted to check to see if the onboarding was intuitive for the users.
Approach
Due to Covid-19, all of our tests were remote usability tests.
π₯ 2 iterations completed.
Participants
Testing participants were screened to fit the target users (ride share and transportation drivers in the New York City area).
Iterations 1: 6 user tests
Iterations 2: 5 user tests
Key Findings π
Iteration 1
The first round of user testing resulted in 80% success rate in usability and functionality.
π 6 out of 6 were able to see in advance the passenger they were on route to pick up along with the intersection and distance to that location and successfully confirmed the pickup.
π 4 out of 6 drivers completed this task successfully and felt that this function was intuitive.
π 6 out of 6 were able to successfully find their earnings for the week and cash out.
π Most users had an issue with finding how many passengers were on their vehicle and needed a better indication of how to get that information.
Iteration 2
After iterations from mid-fi, I conducted a round of hi fidelity user testing.
The second round of user testing resulted in 80%-100% in usability and functionality.
π Findings show our implementations and changes from our first round of mid-fidelity usability testing results have a higher success rate in finding and accessing our core features from our product design.
π Reiterate the log-in by making the signup text and hyperlink more visible and clear for the user to see it without looking for it.
π The driversβ app is simple, useful and easy to navigate.
π Most users navigated the app with no confusion or complications.
π Reiterate and implement an instant cash-out feature.
Overall Value
Based on our user testing, users find the value and the benefit of having a driver's app that is quick, simplistic, and functional to use.
βIt doesnβt have a bunch of unnecessary things like the uber and Lyft apps, I like it.β
Final Thoughts
Client Reaction
SUCCESS!
The faces of our clients lit up in excitement during our presentation. Given the time and research constraints they were throughly impressed with the product design. Upon wrapping up, they cheered with joy, approving of our design proposal.
Moving forward we would like to continue our iteration process and build out additional features and conduct additional user testing.
Working on this project taught me the importance of creating an app that makes the users driving experience easy and intuitive, so they can focus on doing what they love.